MA Marketing & Innovation* 

+64 9 886 2890

Course Overview

This programme is designed to supplement your work experience with contemporary skills and concepts. As a result you'll become a more competent marketing manager or a successful business professional with a broader knowledge base. The focus of this course lies in developing your ability to respond to market changes. You will be able to exploit unique and innovative marketing strategies to anticipate and influence these changes, improving the competitive strength and profitability of your company. This is an online Master’s programme that gives you more than just a basic academic course; it allows you to practice marketing management, rather than solely learn about it.

Progression Pathway

Stage 1

Stage 2

This pathway consists of two stages:

• Stage 1: the EduQual Extended Postgraduate Diploma in Business and Marketing Strategy and

• Stage 2: the Anglia Ruskin University MA in Marketing and Innovation (Top-Up).

Successful completion of the Stage 1 Diploma will enable direct entry onto the Stage 2 Top-Up programme.

Anglia Ruskin University

Anglia Ruskin is a truly global university with students gaining qualifications from over 170 countries in four continents. With over 30,000 students, Anglia Ruskin is one of the largest universities in the east of England. When it comes to employment prospects post-graduation, students benefit greatly – 9 out of 10 graduates are in employment or further study within six months after graduation.

Anglia Ruskin prides itself on being as enterprising as they are innovative and nurture those qualities in its students. Testament to its growing reputation, Anglia Ruskin was named the UK Entrepreneurial University of the Year at the Times Higher Education (THE) Awards in 2014.

Module Synopsis

By the end of this course, you should be able to:

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• Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments   

• Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships  

• Review, modify and apply transferable marketing concepts and skills in the management of product and market development, with a focus on a strategic perspective   

• Assess market-sourced data and information from a variety of organisations, and use this for strategic marketing decision-making   

• Examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth  

• Develop intellectual mastery in the area of marketing management and innovation

Stage 2 Modules (awarded by Anglia Ruskin University)

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• Research Methods for Business Management

• Dissertation Project

Stage 1 Modules (awarded by EduQual)

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• Strategic Financial Management

• Strategic Management

• Marketing Management Strategy

• Global Marketing

• Strategic Marketing for Social Enterprise

Entry Requirements

For entry onto the Stage 1 Diploma applicants will typically posses:

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• A UK Bachelor’s degree or the equivalent and two years managerial work experience OR; 

• At least five years managerial work experience (evaluated on an individual basis) AND;

• A good command of English (equivalent to IELTS 6.5 or above)

For direct entry onto the Stage 2 Diploma applicants will typically posses:

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• The EduQual Extended Postgraduate Diploma in Business and Marketing Strategy OR; 

• A recognised Level 7 Postgraduate Diploma AND;

• A good command of English (equivalent to IELTS 6.5 or above)

Applicants that do not possess the necessary qualifications for direct entry onto the Top-Up programme can complete the EduQual Extended Postgraduate Diploma in Business and Marketing Strategy with Douglas Business School.

What You Receive

You receive all the materials and support you need to help you balance study with your work and home commitments. The programme structure and learning materials allow you to study at your own convenience and develop your own study schedule while offering opportunities for you to engage with your peers.

The following will be included via the London School of Marketing’s multifaceted online learning platform:

• Course materials: Access structured lecture notes, case studies and assessment materials through a state-of-the-art online Learning Platform (ELP).

• Online webinars: Receive both live and recorded lectures from subject experts.

• A dedicated one-to-one tutor: Receive comprehensive support throughout the course and supervision throughout the dissertation writing proces

• Comprehensive e-library: Read recommended study texts and reference books.

• Mintel market reports: Company reports, financial analysis and industry information.

• Access to an international online community to keep in touch and share with fellow students and lecturers.

* As this is a UK qualifications and not on the New Zealand Qualifications Framework, you will not be eligible for an international student visa.