BA (Hons) Marketing (Top Up)*

info@douglas.ac.nz

+64 9 886 2890

Course Overview

Businesses and organisations need to communicate to their intended target audience the value that their products or services may bring. There’s always a high demand for skilled graduates. This programme is designed to equip you with the skills and knowledge businesses really need, opening your career options in this creative, fast-paced area. You’ll gain a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions.

This programme is designed for students that already hold a HND qualification or the equivalent. It can be completed in a minimum of 9 months with a BA (Hons) in Marketing qualification being awarded by Anglia Ruskin University upon completion.

Students that do not already possess a HND qualification can complete the EduQual Extended Advanced Professional Diploma in Business and Marketing Management. The Diploma gives a well-balanced and holistic coverage of business management theories providing a strong foundation so that students are well-prepared for the more practical and applicable elements taught in the Top-Up programme.

Anglia Ruskin University

Anglia Ruskin is a truly global university with students gaining qualifications from over 170 countries in four continents. With over 30,000 students, Anglia Ruskin is one of the largest universities in the east of England. When it comes to employment prospects post-graduation, students benefit greatly – 9 out of 10 graduates are in employment or further study within six months after graduation.

Anglia Ruskin prides itself on being as enterprising as they are innovative and nurture those qualities in its students. Testament to its growing reputation, Anglia Ruskin was named the UK Entrepreneurial University of the Year at the Times Higher Education (THE) Awards in 2014.

Module Synopsis

To earn the necessary 120 credits needed to obtain the final award, students are required to complete all 7 modules. Each module is assessed by assignment only. There are no examinations.

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• Strategic Management Analysis

• International Marketing

• Marketing Consultancy

• Sustainable Management Futures

• Retail Marketing

• Organisational Transformation in Practice

• Undergraduate Major Project

Entry Requirements

Applicants will typically posses:

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• EduQual Extended Advanced Professional Diploma in Business and Marketing Management OR; 

• A qualified Higher National Diploma in a relevant subject AND;

• A good command of English (equivalent to IELTS 6.0 or above)

Applicants that do not possess the necessary qualifications for direct entry onto the Top-Up programme can complete the EduQual Extended Advanced Professional Diploma in Business and Marketing Management with Douglas Business School.

What You Receive

You receive all the materials and support you need to help you balance study with your work and home commitments. The programme structure and learning materials allow you to study at your own convenience and develop your own study schedule while offering opportunities for you to engage with your peers.

The following will be included via the London School of Marketing’s multifaceted online learning platform:

• Course materials: Access structured lecture notes, case studies and assessment materials through a state-of-the-art online Learning Platform (ELP).

• Online webinars: Receive both live and recorded lectures from subject experts.

• A dedicated one-to-one tutor: Receive comprehensive support throughout the course and supervision throughout the dissertation writing proces

• Comprehensive e-library: Read recommended study texts and reference books.

• Mintel market reports: Company reports, financial analysis and industry information.

• Access to an international online community to keep in touch and share with fellow students and lecturers.

* As this is a UK qualifications and not on the New Zealand Qualifications Framework, you will not be eligible for an international student visa.